Advisory from a sitting CEO, running a live turnaround today

When your core revenue model stops working.

I help you decide what comes next and execute it.

  • New strategy
  • Restructuring
  • Team rebuild
  • AI adoption

For CEOs of EUR 5-50M tech and digital companies.

Book a 30-minute call
Aleks Fronczek

This Is For You If

The market moved. Google sunsets a program, cookies die, AI redraws your category overnight. None of it is your fault. All of it is your problem.

  • Revenue or margin has been sliding for two quarters and the old playbook is not bringing it back.
  • A platform or partner program your model depended on got shut down, or rewrote its rules without asking you.
  • Your organization has not structurally changed in years, and it no longer fits the game being played.
  • AI is rewriting your category and you have a feeling about it, but not a plan.
  • The board or the owner wants an answer. Not another analysis, an answer.

If two or more of these sound like your Monday, we should talk this week, not this quarter.

If your company is healthy and you want a scaling playbook, if your business is not tech or digital, if you are pre-revenue, or if you want an interim manager or a slide deck instead of a decision, we are not a fit.

How I Work With CEOs

Three engagement shapes, one sequence. Start with the diagnostic. Move to the sprint once you have decided. Take the retainer when you want a peer through the whole rebuild. I advise at decision altitude: I will not take an interim or operating mandate, and I will tell you if you need one instead of me.

BEST TO START

Reinvention Diagnostic

EUR 4,500
One-time. Two weeks.

Your old model has peaked. You leave with a decision on what comes next, not a deck.

WHAT YOU GET

  • 3-4 hours of intensive 1-on-1 sessions with you and your key leaders
  • Analysis of your P&L, team structure, and market position
  • A written call on the fork, with the top 3 moves and their sequence
  • 90-minute executive debrief, decisions on the table, not slides

PERFECT FOR

CEOs who need a defensible, written answer to "what comes next" in two weeks, not two quarters.

GUARANTEE

If we do not identify improvements worth 10x this fee, you do not pay.

Book a 30-minute fit call
MOST POPULAR

90-Day Reinvention Sprint

EUR 18,000
90-day sprint (or EUR 6,500/mo x 3)

You decided on the direction. I sit with you through the first 90 days of the rebuild, while it is still fragile.

WHAT YOU GET

  • Biweekly CEO 1-on-1s (60 min) to pressure-test every major call before you commit resources
  • Monthly half-day intensive working sessions on the rebuild
  • Unlimited email and Slack for critical decisions
  • Executive team alignment and accountability through the change
  • A financial model and KPI dashboard for the new direction

PERFECT FOR

CEOs who have picked a path and want the first 90 days executed deliberately, not improvised under pressure.

GUARANTEE

Measurable improvement in 3+ KPIs within 90 days or we adjust the plan.

Book the sprint kickoff
MAXIMUM IMPACT

CEO Companion Retainer

EUR 7,500/mo
6-month minimum

You stop carrying the rebuild alone. For six months I am the one person outside your company who knows the whole story, keeps a current written read on it, and picks up when you call.

WHAT YOU GET

  • A standing monthly working session with you, and with your key leaders when a decision needs them
  • A standing written read on your business and your top 3 priorities, updated every month as the facts change
  • Speed-dial access between sessions for the decisions that cannot wait
  • Board and investor preparation: the numbers, the story behind them, and the questions you will get
  • Continuity across the year: one peer who has followed every call since the start, not a fresh briefing each quarter

PERFECT FOR

CEOs who do not want to carry six months of hard calls alone, and want a sitting peer, not a coach, on the other end.

GUARANTEE

If we do not identify improvements worth 10x the fee, you do not pay.

Apply for the retainer

What a Live Turnaround Looks Like

I am not describing transformations I watched from a deck. These are the ones I am running right now, as a sitting CEO. The pattern recognition you are buying is current, not historical.

  • Took over a business after an 83% revenue collapse and am repositioning it live in 2026: new revenue model, diversification, cost restructuring, a decided path.
  • Splitting an organization that had not structurally changed in 10 years into two separate P&Ls, each with its own strategy and operating model.
  • Replaced and rebuilt an entire product team in 8 weeks: delivery PM, growth PM, product designer, plus a fractional CPO.
  • Redesigned the finance team after carving a business unit out of the group.
  • Run my own team of AI agents for daily operations. AI adoption here is practice, not a slide.

The Numbers Underneath

  • Gross margin expanded from 37.6% to 49.8%
  • EBITDA margin doubled from 12% to 20%
  • Voluum: +42.7% net revenue growth
  • Commerce Media: +182% revenue growth

These are my own P&L results as CEO of the companies I run. Not client outcomes.

Start a Confidential Conversation

Two ways in. Book a call or send a message. Either way you are talking to me, not a funnel.

Schedule a call

Thirty minutes, confidential, no pitch. Bring the thing that stopped working. You leave with at least one usable read on it, whether or not we work together.

Book a 30-minute call

Send a message

Tell me what stopped working. I reply personally within one business day.

Thank you. I will respond within one business day. No bots, no generic templates.